![]() ![]() Google advertiser competition - Are there a lot of people bidding on the keyword in Google AdWords? Another indicator of buying intent. Local searches (country) - Find keyword search volume in specific countries. Suggested bid - How much you would pay for the term in AdWords - an indication of buyer intent. K eywords - This one is pretty self-explanatory □ We'll dive into all of these features using real-world examples later in the review.įor now, here is a quick breakdown of the metrics available in the main interface: In fact, long tail keywords now account for 75% of all online searches, and convert 2.5x more often than head terms: This is obviously a very simplified example, but the principle holds true in any niche. The long tail keywords are much easier to rank for.Ģ. You are able to target people searching for the exact product/ service you sell, which means they are much more likely to become buyers. Guided mountain biking tours in CaliforniaĬalifornia guided mountain biking tours for beginnersīecause these search terms are much more specific, they will have exponentially less search volume, but be much more valuable to your company because:ġ. It is almost certain the searcher is not looking for a "beginners mountain biking tour guide that can get a family safely to the top of Mount Shasta in California".Įven if you went after more related terms like "mountain biking" you'd still be up against heavy hitters like and REI. Someone searching for travel could be interested in a lot of different (totally unrelated) things like airfares, boat cruises or the last space expedition to Mars. It allows you to quickly finding low competition keywords you can actually rank for, in any niche.īut, apart from just showing you how to use all tool's different features, I've asked one of my readers - Michael Karp from CopyTactics - to stop by and show you how he used Long Tail Pro to build a targeted keyword set that generated 781,098 organic visits in 18 months for a client in the drone niche:Ĭompetition aside, travel is not a good keyword to target anyway. Sure, the keyword might get searched millions of times every month, but the intent isn't there. That's why today I'm sharing this review of Long Tail Pro - one of the best keyword research tools on the market. Why?īecause getting access to all this information in one place is difficult.Īnd, making sense of it all is even harder. ![]() Most people look at one or two, but rarely all three. There are 3 critical things you need to look at when deciding which keywords to target - search volume, competition and search intent. Now, I'm not bashing on Google Keyword Planner, or saying that all keywords with high search volume are unattainable. It's a common problem that always boils down to one thing: I'd need a scientific calculator to add up all the hours I've wasted writing content for keywords I had no business going after. Step #4: Get super frustrated as your content fails to rank highly - bringing in little traffic and zero sales. Step #3: Slave for hours and hours writing the "best" piece of content for that keyword. Step #2: Choose a relevant keyword with high search volume and low advertiser competition. Step #1: Open up Google Keyword Planner, enter a broad keyword related to your product, service or industry. Let's take a look at how the keyword research process usually goes:
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